The Real Secret to SEO?
Myths about search engine optimization (SEO) pop up periodically. The reason for this is that search engines are constantly evolving and people are trying to understand how they work the best. And since search engines don’t have any written rules on what you should do to rank, myths come up. It is important to keep in mind search engines occasionally change their algorithms, and it is your responsibility to stay informed. Since there are no written rules however the only way to do so is to different strategies until you what works.
Given below are some SEO myths that you should keep in mind when optimizing your site.
While there are many things that can help you get a higher search ranking, using a header tag is not one of them. Even though many people know that the keywords in the H tags don’t do anything to increase your rankings, they still continue to believe in the myth.
By running a few tests, you can test out this myth for yourself. Your site does not need to use header tags except when used as part of your page design or content management system. To streamline the look of your site, you can ignore these tags altogether. Another SEO myth that many people believe is about having a Google Sitemap is a must. The Sitemap is merely one of the wide variety of tools Google puts at the disposal of webmasters. If you build your site the right way and make it search engine friendly, there’s absolutely no need for you to have a Google Sitemap. It certainly won’t do your site any harm and might even help you get indexed faster, but no more than that. Having it won’t get you better rankings or influence other SEO factors.
The belief that your site will get the ban hammer if you buy incoming links from other relevant websites is also a big story and nothing more. Google doesn’t want you buying links, to be honest, and if they knew you paid for the links they would not count because they don’t want you trying to artificially influence the rank of your site, but they often aren’t aware of the fact. In any case, they would simply ignore the existence of these links, even if they found out they were paid for. It simply wouldn’t be logical for them to give a site the ban hammer simply because it was advertising its links on other sites. What you must keep in mind is that the same link building rules apply even when you are buying links. Whether your links are bought or organic, always make sure they come from relevant sites.
Generally speaking, the stories we just talked about are quite common but shouldn’t make SEO difficult for you. When you first begin promoting websites in the search engines it is vital that you know the truth so you can make sure you are not wasting time working in the wrong direction.
I like this article. Well written and concise.
I really don’t want to pay for links to increase visibility in search engines. But sometimes I wonder why there are still lots of spammy sites which are top on first page.